John Asalone

John Asalone

Chief Executive Officer

John is a seasoned executive with 20 years of experience leading software & marketplace companies to deliver growth at scale. He specializes in bringing consumer-grade customer experiences to highly regulated sectors such as energy, education, and healthcare.

As SVP/GM of GoodRx (NASDAQ: GDRX), John led new consumer growth P/Ls which scaled from $0 to over $150M in recurring revenue. He implemented processes to support the company’s rapid growth from 100 to 1,000 employees, and oversaw a team of over 500+ people across Strategy, Business Operations, Product, Clinical, Content, Partnerships, and Marketing.

Previously, John was the Chief Revenue Officer of Barnes & Noble Education (NYSE: BNED), which he joined via the acquisition of Student Brands in 2018. Prior to that, John was the Founder and CEO of a B2B digital marketplace, which was acquired in 2012. John started his career as a White House policy analyst, and advised CEO and senior management on business strategy as an engagement manager at Booz Allen Hamilton (NYSE: BAH).

John is an advisor and active investor in early stage entrepreneurs who are leveraging software to solve problems in healthcare.