Peter is a product leader, innovator, and healthcare expert with 16 years in tech. He’s spent the last decade specializing in consumer healthcare products for patients and providers. Powered by a deep sense of empathy, he designs and builds technology experiences informed by data analysis and customer insights. He’s an innovator with three software patents and numerous first-to-market launches. 

At GoodRx, Peter created new growth levers by leading new 0 to 1 consumer and provider healthcare products to drive new business and revenue. He was the product lead for the integration and rapid expansion of GoodRx’s telehealth product during the beginning of Covid. After that, he reimagined GoodRx into a new HCP product suite, unlocking a new customer base of 750k in the first year and creating the largest open provider platform in the U.S. Finally, as the product lead for all of GoodRx marketing, he unified the marketing platform, building a dozen new consumer-facing capabilities and reducing total campaign time to market by 80%. He also independently identified pharmacy transfers as an emergent opportunity and built a proof of concept that processed 10,000 prescription transfers.  

Before that, he led product development at Heal, where he built the first of its kind fully virtual medical platform for doctor and patient house calls. Products include consumer and provider apps as well an EHR and insurance billing integrations. 

He started his career at Google, working 5 years on engineering and product teams, where he was an early member of the Privacy Team. He built and scaled compliance programs across the company and led the privacy innovation program, working directly on products and services used by billions of customers globally. 

Peter graduated from University of Georgia with a BA in sociology and political science. He lives in Los Angeles with his wife and two daughters.