9 behavioral science principles to engage employees

By understanding the behavioral science that drives human behavior, HR and benefits leaders can persuasively engage their teams and inspire action.

Illustration of a brain getting very excited because science
Let’s face it: Getting your employees’ attention can be challenging, even when you’re communicating about important topics like healthcare benefits and rewards. So how do you break through the noise and meaningfully connect with your team?

Behavioral science—a discipline that studies what drives people to act the way they do—provides a useful framework to understand people’s motivations and decision-making processes. These nine key behavioral science principles can help you adjust your outreach approach to better resonate with your employees and drive positive action.

Click the tiles below to explore each behavioral science principle and its applications for employee communications.

Dual-system theory illustration
Prospect theory illustration
Choice overload illustration
Information avoidance illustration
Status quo bias illustration
Reciprocity illustration
Anchoring and framing illustration
Social proof illustration
Salience bias illustration
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