9 behavioral science principles to engage employees

Let’s face it: Getting your employees’ attention can be challenging, even when you’re communicating about important topics like healthcare benefits and rewards. So how do you break through the noise and meaningfully connect with your team?

‍Behavioral science—a discipline that studies what drives people to act the way they do—provides a useful framework to understand people’s motivations and decision-making processes. These nine key behavioral science principles can help you adjust your outreach approach to better resonate with your employees and drive positive action.