Social proof is the tendency to look to those around us for cues on how to behave. This is especially true in new or unfamiliar situations. For example, if everyone at work is abuzz about a great new Netflix show, you’ll be more likely to give it a try—even if it wasn’t high on your watch list initially.
Marketers leverage social proof all the time in the form of ratings (”10 out of 10 people recommend...”), customer quotes, and influencer testimonials or unboxing videos. While the tactics may be different for your HR team, the same concept can still be very effective for engaging your employees.
Technology company Axero breaks down a few ways HR and benefits leaders can use the social proof principle to motivate staff and improve employee engagement: