Illustration of a brain being engaged by behavioral scienceIllustration of a brain being engaged by behavioral science

9 behavioral science principles to engage employees

July 14, 2021
Sarah Asp Olson

By understanding the behavioral science that drives human behavior, HR and benefits leaders can engage their teams and inspire action.

Behavioral science—a discipline that studies what drives people to act the way they do—provides a useful framework to understand people’s motivations and decision-making processes.

These nine key behavioral science principles that can help you adjust your outreach approach to better resonate with your employees and drive positive action.

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